2018 December – 2022 January

<aside> <img src="/icons/apple_gray.svg" alt="/icons/apple_gray.svg" width="40px" /> Product

A Product for organizing and managing sales departments, client databases, orders, and sales analytics.

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<aside> <img src="/icons/flash_gray.svg" alt="/icons/flash_gray.svg" width="40px" /> My Role

As a UX/Product Designer, to design from scratch and help develop a competitive product in a highly competitive market.

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“Kontur” planned to enter and take a market share of CRM systems for small and medium-sized businesses. There were already several strong competitors with large products on the market.

Solved tasks

01

What should a product for sales, client management, and automation look like, and what pain points must it address to capture a share of the CRM market

02

How to make current development decisions without knowing the future functionality of the product and avoid bottlenecks for future improvements.

03

How to design an interface that accommodates a constantly evolving and expanding product, simplifies the development of new features, and avoids frequent redesigns.

04

Ensure that task selection is quick and deliberate, developers have detailed task understanding, and outcomes align with plans

01 • Question

What should a product for sales, client management, and automation look like, and what pain points must it address to capture a share of the CRM market

Steps

  1. Conducted in-depth interviews with business leaders and sales department heads.
  2. Created detailed CJM maps for each business studied.
  3. Identified a strong, unique value proposition
  4. Developed a consolidated CJM and a list of MVP features.

Result

We should develop a platform with basic functionality and offer it along with customized implementation and customization according to the client's needs, using our experience in effective sales processes. Some customizations will become part of the core functions of the platform.

This approach would enable the product to generate revenue and expand functionality based on real-world usage. Customers will receive customized solutions, expertise and a product tailored to their processes.

The consolidated Customer & User Journey Map (CJM) helped develop the development plan and timeline that was necessary to get the project approved by investors.

We conducted market and competitor research, met and conducted in-depth interviews with business leaders and sales managers. Created CJM maps for key roles of CRM system users.